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Finally, each time a
consumer visits an e-commerce site, the company should use the opportunity to
learn something about the customer's identity and the characteristics of the
desired products. This information can be obtained using filter or
"data-mining" software. This software studies visitors' behavior,
the information they seek, how much time they spend on the site, etc. The
information is then stored in databases which will allow an analysis of
surfers' behavior and a development of products and services which will
ensure repeat customers. |
