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MISSION | OBJECTIVES | THE ABC’s | THE 6 Cs | E COMMERCE OPTIONS | STEPS INVOLVED | ADVANTAGES & RISKS | B2C BUSINESS MODEL | INTERNET MARKETING | TEN KEY FACTORS

Three Design Elements- firms must keep in mind these three elements when desiging a web site.

 

·          1st Element- Purpose:  Why does the site exist?  What does it hope to accomplish?  At this stage it is important to define the stance of the site, its overall position.

 

·          2nd Element- Target Audience:  Web designers must understand clearly who will benefit from the site.  Defining the target audience is always tricky; the definition must not be too broad or too narrow, and the audience must be both substantial and reachable.

 

·          3rd Element- Expected Behavior:  Do you expect the reader to go over the information and then go home?  Will the reader visit the site once or many times?  Is your web site going to be static (one way) or interactive (two-way)?  If you expect interactivity, then your site must accommodate for that.