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MISSION | OBJECTIVES | THE ABC’s | THE 6 Cs | E COMMERCE OPTIONS | STEPS INVOLVED | ADVANTAGES & RISKS | B2C BUSINESS MODEL | INTERNET MARKETING | TEN KEY FACTORS

·          If you know nothing about web design, it is probably a good idea to hire a designer.

·          Marketing your site is very important on the web. Here are some useful tips:

·          Submit your site to as many search engines as possible.

·          Try finding web sites with similar themes and make deals to create reciprocal links.

·          Create an advertising banner and purchase space from a popular website  display it.

·          Put your URL in the signature file of your email and the header of all business correspondence.

·          Word of mouth is very powerful on the Net; tell all of your friends about your page.

·          Avoid spamming - it is a sure way to get a very bad reputation.

 

·          Investigate the web sites that are possible rivals and formulate a strategy for competing against them.

·          If you anticipate a lot of growth in the amount of orders coming through your site, figure out how you are going to cope with the increased load before you get swamped.