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MISSION | OBJECTIVES | THE ABC’s | THE 6 Cs | E COMMERCE OPTIONS | STEPS INVOLVED | ADVANTAGES & RISKS | B2C BUSINESS MODEL | INTERNET MARKETING | TEN KEY FACTORS

·          Manufacturers are selling their products directly to consumers (e.g., Dell.com, American Airlines).

·          Online retailers are selling products and services to consumers (e.g., Amazon.com, Expedia).  

·          Large businesses are buying from other businesses in electronic marketplace (e.g., Covisint).